Natural fruits juice production falls under the industrial businesses in Nigeria. The easy availability of the essential raw materials for natural fruit juice production makes it a business with high prospects and good returns on investment (ROI) in Nigeria.
Natural Fruit Juice Production
Fruit juice is the result of the extraction process which includes suspension of waters, sugars, acids, vitamins, proteins, and minerals. It surpasses the mere squeezing of fruits to extract the juice at home to include the complicated processes of fruits and additives mixing, preparation, bottling, preservation, and packaging.
Natural fruit juice normally should not contain a preservative, if processed and packaged properly. However, due to industrial and market wisdom, most fruit juices contain preservatives, even with proper processing and packaging. The essence of the preservatives is to give the fruit juice a longer shelf-life its package has been opened. The best natural fruit juice is one taken raw without any industrial processing or packaging.
Steps To Start Natural Fruit Juice Production Business In Nigeria
Follow the steps if you wish to start a Natural Fruit Juice Production factory:
Registration and Licensing
To avoid any faceoff with the government, and to ensure standardization, the first thing to do when starting natural fruit juice production business in Nigeria is to get registered first. You must be licensed by the appropriate Governmental regulatory agencies before you begin natural fruit juice production business in the country. These include the SON, NHIS, NAFDAC, Ministry of health, and CAC. These bodies will provide you with the necessary registration, licensing and all forms of paperwork required to operate natural fruit juice production business in Nigeria.
Source For Your Raw Materials (Fruits)
This is the major requirement needed for the business. There are various fruits available to choose from and make juices. Some of the essential raw materials for making natural fruit juice includes Paw Paw, Oranges, Lemon, Lime, Pineapple, Mangoes, and Guava. These are grown and available in abundance in Nigeria.
To Preserve Or Not To Preserve: Decide
If your fruit juice is freshly made and is meant for consumption immediately you may not need to use preservatives. This is typical of fruit juice made in or for immediate consumption at hotels, bars, fast food centers, shopping malls etc. However, for large quantity productions which would last for some time, there is the need to add preservatives to keep them in good condition.
Get Fruit Juice Production Tools, Equipment, and Machinery
This may include some of the followings:
A Boiler
A filling machine
A filter press
A tank for blending
A tank for washing the fruit
An extractor
Cutting boards
Knives (stainless steel)
Peeler
Water Containers
Pitch Your Location
When looking for a place to start your business, you may have to consider your nearness to raw materials as well as your nearness to your target market. These two factors will go a long way in ensuring that your business runs smoothly.
Design a Good Business Plan
Drawing up a good plan is essential in this business. This will determine and give you an overview of your monthly expenditures as well as income ratios and other necessary details.
Storage and Packaging
You will need to get a good place to properly store your products. A warehouse or a store will be needed for storing. Packaging can be taken care of by hiring a firm to supply you with the containers for packaging and branding your fruit juice after production.
Management
This has to do with your staffing and advisers. For staffing, employ a team of experts in fruit juice production and machine installation who will help you move the business forward. This includes factory workers and nutritionists. Your major advisers should be the veterans in this field, meet big companies C.E.Os and executives in the Nigerian nutrition industry for expert advice on how to run the business successfully.
Advertisement and Marketing Strategies
Let us now consider how to market and boost the Profitability and sustainability of Natural Fruit Juice Production Business in Nigeria.
Below are some of the available options you might use:-
Use bright and attractive package designs and branding, and clearly show all the nutritional contents of your fruit juice.
Organize a fitness day or health fair where your product will be the main mode of refreshment.
Get social media managers to help advertise this business on social media
Offer your regular customers giveaways occasionally.
Advertise on the Radio, TV, Newspapers, and Magazines
Etc.
Conclusion
To be Profitable and Sustainable in this Business, you have to take this business seriously. Be innovative and offer excellent service to clients and customers. Additionally, strike and maintain a functional relationship with your customers, staffs, and stakeholders. Having put all these guidelines into practice, you should be able to do well in this business within a short time after starting it.
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